Thank God it’s Monday,

Please consider this commonly held myth within Chiropractic. “If people knew what you knew, they would do what you do.”

This belief often traps Doctors into a belief system that people within your community just need to be educated on Chiropractic and they will come running to your office. Does that mean all we need to do are more lectures and screenings? Well, if you have been in practice for any length of time you know that a plethora of dead files of folks who were once educated on the benefits of care fill a large room in your office.

So, where are they? Why do you still have a need for new patients? See what I mean?

The fact is, patients don’t always follow your advice. That’s ok. Not everyone is ready from the get-go to radically change their lifestyle. Everything you told them made perfect sense but change is hard. That is why it is critical to meet your patients where they are at. Honor and respect their decisions and don’t make them wrong if you feel they have not accepted your recommendations.

Continue to love them. Keep in regular contact with them by providing them with a constant stream of health and wellness info that will further their paradigm shift. Eventually some will get it, but some will never get it. That’s ok. Serve without judgment. Make your office a safe zone that respects the decisions of everyone. They are more likely to return at a later date.

This will reduce your stress and disappointment. Patients will no longer avoid you when you see them around town. You both will finally be free.

Have an abundant and inspired week,